India is one of the most developed digital markets globally, with more than 1.3 billion people. As a result, digital marketing in India has evolved over the last decade to meet the growing needs.

This profession is in high demand, and the salary of digital marketers will be on the rise. Their salary will vary based on their skill set, job role, and experience.

That is why we have created this list of the average salaries in digital marketing in India to help you figure out how much you should be expected when applying for digital marketer positions in various companies.

Factors That Influence Salary In Digital Marketing Field

Skillset & Certification

Digital marketers need more skill sets and certifications to stay at the top of the game. The salary that you are paid is dependent on the skills that you have in digital marketing.

Designated Job Role

Digital marketing has different job roles and pay levels. For example, the salary of a Digital Marketing Manager would be high than Social Media Marketing Manager. The more job roles you can play, the better the salary.

Experience

The more experience you have/ training throughout your career, the higher are your chances of getting a job in a big firm and good salary.

Location

The digital marketing field has grown exponentially in recent years. However, the most important thing to understand is that this growth has come in a whole new range of job locations.

Organization Type

Another factor influencing salary is industry type because different industries have different pay ranges for jobs. The salaries vary depending on the company's size, whether private or publicly traded, how much revenue they generate per year, and what sector they operate in.

Average Digital Marketing Salary In India

Digital marketing is one of the most popular fields that is gaining popularity. Many people are looking to take up this profession as it is a lucrative career option. However, before one takes up the profession, it is important to know about the salary in Digital marketing.

The average salary in digital marketing per year for freshers is Rs.5-25 lakhs ($30,000-$40,000); it varies depending on skillset, experience, and job location.

Few Career Paths in Digital Marketing Field

Digital Marketing Manager

The demand for this role is increasing rapidly because of the large number of companies embracing digital marketing.

The role can be very tricky because it includes managing people, so there's a lot of work involved. Digital marketing manager's responsibilities generally include:

-Leading teams

-Managing people

-Growing company's online branding

-Generating traffic to the company’s website or landing pages

-Driving customer conversion rates through content and social media engagement, ad and email campaigns, and more.

Skills:

• Email promotions
• SEO
• PPC
• SEM
• Content marketing

Average salary: ₹6,22,039/year

SEO Analyst

One of the most in-demand jobs in IT, a job that is not just a career but a way of life.

The role of an SEO Analyst is to improve a website's performance in search engine results pages. An SEO Analyst needs to know about web analytics, keyword research, on-page optimization, link building and social media marketing.

Skills:

• Technical SEO
• Ranking algorithms
• Optimization tools
• Suggest keywords & create content

Average Salary: ₹2,50,000/year

Content Marketer

Content Marketers are playing a critical role in modern businesses.

The role itself is difficult to define as Content Marketers now need to create, distribute, and promote content across multiple social media platforms. They also need to engage with customers across these platforms, ensuring that they are meeting their needs and growing the customer base.

Skills:

• Content creation to improve business
• Content for social media platforms
• Engage customers with pervasive writing
• Ensure consistency in brand’s image

Average Salary: ₹4,63,128/year

Pay Per Click (PPC) Specialist

The role of a pay-per-click specialist is to utilize and improve analytics and reporting data, optimize all paid digital advertising campaigns and manage the campaign budget.

The importance of this role is to make sure that as many people see the client's ads as possible. They also need to figure out which channels are working best for their client, identify the most cost-effective channels, optimize bids for maximum ROI, measure ads' effectiveness and develop strategies to increase sales.

Skills:

• Technical & analytical skills
• Managing paid & non-paid ad campaigns
• Google & other analytics
• Reporting tools

Average salary: ₹3,00,000/year

Social Media Marketing Manager

Social Media Marketing Managers oversee driving the conversation around their company's product or service. Their job is to find the right strategy that will help them reach customer acquisition goals through these platforms.

It includes creating content that will entice customers to follow their company on social media, interact with the target audience, and find ways to connect with them over different channels. This type of work can be exhausting, but it will pay off in the end if done right.

Skills:

• Track social media platform trends
• Engage target audience with good content
• Develop online reputation
• Building online community

Average Salary: ₹4,71,061/year

Conclusion

When demand increases, the price goes up, which is true for digital marketing. Most companies require experts who have strong knowledge of digital marketing and know-how to make the most of it.

For this reason, digital marketing offers a good salary to those who deserve it. Although the amount varies by city and organization, a newcomer can get almost INR 3 lakh/year. As experienced in this field grows, the range of salaries increases.

Are you still in doubt? Call us and our expert team will prepare you to become an industry expert. Join our digital marketing course, which covers the most important digital marketing topics.