Are you aware that over 25% of your employees have a high chance of leaving your company? One-third of these staff members are driven and overachievers that put in countless hours to advance your business. These workers are aware of their value and the numerous options that are open to them once they decide to leave the company. The significance of enhancing employee engagement in the aftermath of this trend cannot be overstated, especially when you take into account the intense rivalry for top talent and the high expense of onboarding new employees.

Effective employee engagement tactics may increase productivity and efficiency, which eventually leads to higher profitability, while also reducing attrition rates. More significantly, those who feel engaged are more satisfied and successful in maintaining a good work-life balance.

The benefits of investing in employee engagement, such as increased profit margins, more creativity, and a team with sound minds, are simply too enormous. Nonetheless, many businesses find it difficult to compete in this market. The solution might be as simple as Leadership Training for the development of employees.

How Does Gamification Help In Enhancing Employee Engagement?

Gamification is used in several organizations all over the world for a variety of reasons, one of which is to enhance employee engagement. 90% of all employees, as per Zippia, claim that gamification improves their performance. The workers can also enjoy a 60% boost in engagement and, consequently, a rise in productivity by using a gamification approach. In this article, gamification's impacts on employee engagement are briefly explained. Let's read on to go through some of the most effective gamification techniques and discuss how they may help.

About Gamification

Gamification is a process of applying the principles of game design to non-game contexts. Gamification can be used for anything from marketing to education, and it is being adopted by companies as a means to engage employees. It is basically an attempt to get people excited about doing mundane tasks. It's using things like points, badges, leaderboards, and challenges as motivators for people who are otherwise unmotivated by their work experience. Companies such as Starbucks, Nike, American Express, and Virgin Atlantic have been using gamification in their training courses or others to enhance employee engagement with their content. It can also be used in other corporate training courses such as Leadership Courses to make it more engaging and effective.

Why Employee Engagement Is So Vital

Increased productivity, greater work satisfaction, and eventually more income are just a few advantages of having engaged employees. Gallup research reveals that just 36% of people are truly engaged at work, while 51% are wholly disengaged. Unfortunately, many businesses suffer due to lack of employee engagement. The paper also says that although low involvement now loses economies billions of dollars, strong engagement may boost profitability by as much as 21%. However, just 16% of businesses implement any form of software for tracking employee engagement.

6 Powerful Ways to Boost Employee Engagement Through Gamification

The best part is that businesses are paying more attention than ever to employee engagement, and gamification is a key tool for raising it.

1. Including Games In The Learning And Development Of Employees

Employees who must read or watch passive information, such as lengthy films and bulky PDFs, may get disinterested. Content producers may increase overall engagement and grab the attention of learners in the material by transforming educational materials into games.

Quizzes are excellent methods. You can keep learners' attention throughout Leadership Training or any other program for a long time and create a unique learning experience by enabling them to quickly repeat the material they've studied. Quizzes can be made more engaging and competitive by adding points and a level of difficulty.

2. Utilizing Leaderboards To Boost Competition

By gamifying the learning process, you may improve engagement of participants by holding mini-competitions. You may encourage your staff to work harder by giving out points and placing them on a scoreboard. Of course, there should be clear-cut guidelines established beforehand, along with prizes for the winners. However, it may also be utilized in a non-learning setting within a corporation. This mostly pertains to learning procedures.

The Deloitte Leadership Academy is one instance of this, where top executives got soft skill training. Since executives from more than 150 different firms participated, this wasn't an internal initiative of Deloitte. Attendees were provided with the opportunity to check leaderboards that showed the ten best performances and were rewarded with badges to recognize their accomplishments all across the training process. After gamification was implemented, Deloitte's Leadership Academy experienced a 47% increase in recurring users.

3. Playing Games Of Chance With Employee Bonuses

Games can be of two categories: skill-based and chance-based. Typically most people find the latter one more intriguing because they like the element of chance that comes with games. Because of this, lotteries and casino games are so prevalent worldwide.

Hence, some gamification strategies use spin-the-wheels or even scratch cards to increase employee engagement. By participating in these games employees may try their luck in the hope of winning bonuses.

Humans tend to work harder when there is a sense of mystery around the potential reward and the possibility of winning significant awards. Games of chance are, above all, interesting, and engaging employees will increase employee enthusiasm and surprise.

4. Accolades, Awards, And Badges

Programs that use gamification to increase employee engagement frequently include badges, points, prizes, and other sorts of recognition. They are frequently used in conjunction with progress bars, leaderboards, and other gamification features. Awards and leaderboards were employed in the Deloitte case cited previously to increase learner engagement.

5. Progress Bars To Monitor Employee Objectives

Once an employee feels like they are making progress, they get driven. When they are picking up new talents, they may occasionally lose track of their advancement. Worse still, they could believe they aren't moving forward at all. They can monitor objectives more effectively and determine if performance is paying off with the aid of a visual depiction of their development. These procedures can also be implemented in programs like a Leadership Development Program to finish it in a short duration.

6. Program For Employee Rewards

Many businesses opt for stuff other than leaderboards and badges. They occasionally mix several approaches to develop a rewards scheme. For instance, you might utilize leaderboards to measure employees' learning progress during game-based learning and award the most effective ones.

Many companies have a learning and development division that devises the most effective ways to raise employee engagement. They frequently create full employee incentives programs with several gamification components.

Endnote

Gamification can appear to be light and fun-oriented. Nevertheless, enhancing employee engagement still requires a serious strategy to implement in a practical setting. Finding the appropriate tools to support you in developing a gamification project is the first step in the entire process. If you depend on video content to increase engagement, a video interactivity solution might help you get the ball rolling.